Use this blog to find out how to create a private label brand experience for your customers. Read blogs written on tips and tricks to increase sales and keep people coming back for more of your products!

The best private label coffee advice is included in these blogs, created by our in-house coffee experts, from topics such as, “What is private label coffee” to “Where to buy private label coffee” as well as “How to sell private label coffee”. You will find a little bit of everything here!

We know how important the selection process is, so these blogs make it easy for you to learn everything that we know as experts in private label coffee. This ensures that all of your questions are answered and the perfect coffees are selected, specific to your customer demographic. But, do not just take our word for it. Find out for yourself!

Read more on our private label blog and let us know your thoughts!

Where to buy private label coffee

Right here! As leaders in the private label coffee industry, we operate as a one-stop shop. Magnum Coffee is here to assist you with building a fully customized and integrated program that will fit your customers’ needs. Whether you own a single store or operate a chain of stores, we want to help build your brand and increase sales. Want to know where to buy private label coffee? Read on to find out why we should be at the top of your list!

First and foremost, our mission is to make it easy for you. Using specific data, we collect information on your consumers including geographics and demographics to help you build your program. For example, some partners prefer more of the “meat and potatoes” of blends and others would rather have single-origin FairTrade Organic beans. However you choose, here are a few simple steps on how we help you do create your program…

STEP #1:

To begin, you can select your artwork using our free in-house graphics team. We realize it is important to have a compelling design because this is how you will attract shoppers to the product. You need the bag to literally “jump off the shelf”. So when we design packaging for your brand, we will do just that! Working with you to come up with the perfect coffee line, we stay on trend while creating a one-of-a-kind look!

STEP #2:

Next, we will use the same packaging to create multiple items/SKUs. This means your exposure is extremely limited. Adding a unique UPC to each bag in addition so there is no extra labeling or cost associated. How great does that sound?

STEP #3:

And finally, we create items and suggest specific blends that are tailored to your program. If you know what your customers drink, then we can incorporate those blends. Otherwise, we can share cutting edge data to build out a line based on current consumer trends. Either way, we want to make sure you get a return on your investment. That is why we are here for you every step of the way!

If you were not sure before, now you know exactly where to buy private label coffee. From us!

Read more on:

What is private label coffee

How to private label coffee

How to sell private label coffee

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Would you like to effortlessly grow your coffee category? With extremely low exposure and risk, you can build a fully customized private label program. Let’s collaborate to create a unique coffee destination for your customers. Contact us for details!

How to sell private label coffee

If you have private label coffee set up for retail then you are already steps ahead of your competition! Whether you have a bulk, bagged or single serve program, there are several things you can do to boost your sales in store. Read to learn best practices in how to sell private label coffee…

Tip #1 – Train Your Staff

With a well-trained staff you are able to educate customers and increase sales for your company. Information such as roast description, coffee origin, and blend notes are extremely helpful when promoting your coffee brand. Not only will this aid in selling the item, but this added value will also keep people loyal and coming back for more!

Tip#2 – Change Its Placement

Depending on the size of your store, you may also be able to re-position your line. Is your private label coffee program placed in a high-traffic area at eye level? A trick of the trade is to add the items on an end cap (at the end of the aisle) to grab customers’ attention. Another suggested placement is to put it among like shopping items such as, dry grocery or specialty items (i.e. salty snacks, baking goods, etc.)? Any of these small adjustments can go a long way for sales.

Tip#3 – Create Promotional Schedules

In addition, creating promotional schedules for your private label program will only help it to grow. Altering the price-point with discounts and temporary price reductions (TPRs) will attract attention from your customers and highlight the product your selling. Some examples of smart promotions include “2 for 1 deals” and “$1 off items”. Easy and impactful, if people feel like they are getting a good deal then they are more likely to act. Another tip for creating value!

Tip#4 – Schedule Demos with Co-Promotions

You’ve probably heard this saying before, “try before you buy”. Utilizing a staffing company, in-store demos can be one of the greatest call to actions among your customers. Take Costco for example. Free samples are always a game-changer! Plus, how could you say ‘no’ to F-R-E-E?

Finally, today more stores are catching on to the idea of co-promoting. Pairing like items, they find that customers prefer to have things laid out for them. The easier it is, the quicker they are to buy. Picture browsing a store and seeing that you could purchase a bag of coffee with a box of cookies for a bundled deal. So why not? It takes out all the guess work. Brainless is the new convenience!

Read more on:

What is private label coffee

How to private label coffee

Where to buy private label coffee

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Would you like to effortlessly grow your coffee category? With extremely low exposure and risk, you can build a fully customized private label program. Let’s collaborate to create a unique coffee destination for your customers. Contact us for details!

What is Private Label Coffee

Have you heard of “private label”? If your answer is ‘yes’ then read on to better your current understanding. If ‘no’, then you should definitely take notes. No matter your answer, this article is a helpful tool in order to learn exactly what is private label coffee.

First of all, the dictionary definition of “private label” is a little confusing. It is described as “the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer” (via www.dictionary.com).

Allow us to break this down for you!

Label or Product – This is the coffee in its packaging.

Wholesaler or Retailer – This is you and your store(s).

Manufacturer or Producer – This is us and our company.

So how does it sound now? “The coffee in its packaging, sold under the name of your store, by special arrangement with us”.

Making more sense now? Let’s dig deeper…

What is the difference between white label?

Similarly, you may have heard of the phrase, “white label” which is like private label, but still has a different meaning. Although this phrase has been used in conjunction, that is incorrect. “White label” products have a significantly different position.

Firstly, the main difference between the two phrases is the amount of customization and type of products customized. Typically, white label products include minimal customization of non-perishable products (i.e. software or hygiene products). Such as having a “one label fits all” model. Private label products, however, involve more specific personalization of premium and/or perishable items.

Secondly, while white label normally operates with a “one label fits all” model, that also applies to its distribution. For example, razors may be created under a custom label and shipped out to a variety of grocery stores. Whereas, with private label products they are likely a unique label for each individual store. In our case, that is coffee! Want some?

Read more on:

How to private label coffee

How to sell private label coffee

Where to buy private label coffee

Follow us:

Twitter

Facebook

Instagram

Pinterest

Would you like to effortlessly grow your coffee category? With extremely low exposure and risk, you can build a fully customized private label program. Let’s collaborate to create a unique coffee destination for your customers. Contact us for details!