When it comes to delicious, high-quality coffee, Magnum Coffee Roastery is your best option for private label coffee roasters!

Why Magnum?

With over 25 years of experience in the competitive coffee industry, Magnum remains one of the leading private label coffee roasters in the country. Coffee is our passion at our family-owned and run facilities, located in Nunica, Michigan, and Las Vegas, Nevada. We may have two locations, but our coffee can be found from coast to coast, so try one of our signature blends and flavors, or work with us to create your own!

Our beans

Every cup of Magnum coffee grows between the Tropics of Cancer and Capricorn, the region widely considered to yield the world’s best coffee. These Arabica beans are grown between 4,000 and 6,000 feet above seal level, which helps give them their signature smooth taste. We harvest them and transport them back to the U.S., where they are handled with care and used to create our coffees.

Roasting with Magnum

Combined with the finest beans, Magnum’s unique roasting process also plays a part in creating our delicious blends. Our beans are roasted over 400 degrees Fahrenheit for 10-15 minutes in order to get the perfect flavor. We can roast anywhere from a quarter pound of beans to several hundreds of pounds per roast, with every bean cooked before being cooled in our cooling tray. This process includes the maillard reaction, which is similar to caramelization, where the coffee gets its signature aroma and taste!

Roasting is done to your specifications, with each roast quality controlled and evaluated to make sure it is properly done. For example, let us know your preference of roast, as we can match any blend or custom roast. Additionally, we can even recommend which roasts bring out certain notes. For example, if you are looking for nutty or citrusy notes – we recommend a lighter roast, and for chocolate or maple notes, darker ones.

Similarly, we can tailor your strength preference into the roast. Caffeine is actually “burned off” in the process of roasting, so a lighter bean is stronger and a darker is less strong. As we say, “the lighter the bean, the more caffeine”!

The Magnum Difference

Unlike many of our competitors, Magnum is with you from square one. First, select your favorites from our many blends and flavors, or custom-make your own. We have a vast range of specialty, organic and Fair Trade coffees to also choose from. Ultimately, it is our goal to make sure all of your customers will be happy with your coffee.

Second, work with our in-house graphic design team to create the packaging that fits your exact needs. We offer many affordable, automated foil-packaging solutions in-house, as well as single serve pods. We will also work with you to design a display to fit your exact specifications, if necessary.

Third, work with us to create a strategic marketing plan. We can provide unique blends, label designs, and custom fixtures. All of these will maximize shelf presence and exposure on the crowded supermarket coffee shelves.

Finally, if you realize any of these things aren’t working for you, Magnum is happy to work with you to get a result that exceeds your expectations. Your satisfaction is our ultimate goal, and we will work with you every step of the way.

In conclusion, stop by our shops or contact us today to see why Magnum Coffee Roastery is one of the top private label coffee roasters in the U.S.!

Would you like to effortlessly grow your coffee category? With extremely low exposure and risk, you can build a fully customized private label program. Let’s collaborate to create a unique coffee destination for your customers. Contact us for details!

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When you are looking for private label coffee from the USA, look no further than Magnum Coffee Roastery! Magnum is a proud American-owned company, and the solution to your private label coffee needs, with a 25-year history of excellence in the industry.

American tradition

Magnum Coffee was founded in Nunica, Michigan, and quickly became western Michigan’s one-stop location for coffee. With a huge 40,000-square-foot roasting facility, Magnum is able to produce several million cups per day with our state-of-the-art equipment. After a recent expansion to Las Vegas, Nevada, you can find your favorite Magnum blend from coast to coast! With our two convenient locations, we are now even better able to supply American brands with high-quality private label coffee. As a result, it has never been easier to private label with Magnum.

Our beans

Firstly, we grow our specialty Arabica coffee beans between 4,000 and 6,000 feet above sea level between the Tropic of Cancer and the Tropic of Capricorn. That’s what gives them their smooth, rich taste. Secondly, we pick the beans at the peak of their ripeness, then transport them with care back the United States of America, where we process them. Lastly, we meticulously grade and separate them by bean size and density, and then turn them into the dozens of delicious blends and flavors American brands coast to coast have already associated with top-notch quality.

For instance, try our Breakfast Blend for a well-balanced, subtle taste! Alternatively, try our earthy, spicy Sumatra blend, or our smooth, full-bodied rich Jamaican Blue Mountain Blend. Additionally, we also have organic and decaf blends, as well as many tantalizing flavors! For your private label needs, we’re also able to make exclusive flavors just for you!

Despite a competitive coffee market, private labelling and a superior products have allowed us to thrive. Moreover, we can help you, too, with our high-quality private label coffee! Coffee is our passion at our family-owned and operated plants, and we’d like to share it with you. In other words, if you are looking for top-quality private label from the USA, Magnum Coffee is the answer for all your coffee needs!

Would you like to effortlessly grow your coffee category? With extremely low exposure and risk, you can build a fully customized private label program. Let’s collaborate to create a unique coffee destination for your customers. Contact us for details!

Read more on:

What is private label coffee

How to private label coffee

How to sell private label coffee

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When entering into the global coffee market, you may ask yourself, is private label coffee worth it? When it comes to Magnum Coffee Roastery, the answer is a resounding “yes.” While there are many methods of coffee sales, like specialty shops for example, private label coffee has numerous benefits, including cost advantages, creation of a distinct coffee identity, and engaging with an experienced partner like Magnum.

Cost advantages

Firstly, there are many cost benefits involved with private labelling. Overall, private label programs come with the flexibility to command superior prices for their product. This is because the average consumer perceives private label as being higher in quality. When it comes to Magnum, they are correct! We offer a better quality coffee for a better price, which will increase your sales and profits. Additionally, private labelling with us means you can mark up your products heavily, allowing you to maximize profits while still putting out a quality product.

Creating a distinct coffee identity

Secondly, private labelling with Magnum allows you to sell a distinct product that cannot be imitated. With our highly detailed level of customization, we allow you to effortlessly manage everything from the packaging and look of your coffee to the flavor. If you aren’t satisfied with sales, we will work with you to find a solution which will enable you to put out a product you are truly proud of.

The possibilities are endless, just tell us your priorities! Are you looking to sell a discount “meat and potato” coffee, or are you aiming for the high-end, premium market? Would you like a dark roast, or a light one? Do you want to sell your coffee on a national or international scale, or would you rather corner the market in your neck of the woods? No matter how you answer these questions, Magnum is here for you. Popular name-brand coffees may have the advantage of brand recognition, but private label coffee operators have the advantage of total and complete customization!

Working with an experienced brand

Lastly, when you work with Magnum Coffee to create a private label brand, you are working with an established company with a history of expertise. We have our finger on the pulse of the coffee industry, and if there are innovations being made, we are the first to know. We have the latest technology and we have established relationships with growers, meaning our partnership can be greatly beneficial to both of us. Magnum’s premium, 100 percent quality Arabica beans sell at superior prices, so the message is clear: partnering with Magnum means partnering with experience and quality.

With all this in mind, Magnum Coffee can assure you that private label is definitely worth it. With over 25 years of experience in this industry, we know what we are talking about. We’re eager to show you how private labelling can work for you!

Would you like to effortlessly grow your coffee category? With extremely low exposure and risk, you can build a fully customized private label program. Let’s collaborate to create a unique coffee destination for your customers. Contact us for details!

Read more on:

What is private label coffee

How to private label coffee

How to sell private label coffee

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