When it comes to delicious, high-quality coffee, Magnum Coffee Roastery is your best option for private label coffee roasters!
With over 25 years of experience in the competitive coffee industry, Magnum remains one of the leading private label coffee roasters in the country. Coffee is our passion at our family-owned and run facilities, located in Nunica, Michigan, and Las Vegas, Nevada. We may have two locations, but our coffee can be found from coast to coast, so try one of our signature blends and flavors, or work with us to create your own!
Every cup of Magnum coffee grows between the Tropics of Cancer and Capricorn, the region widely considered to yield the world’s best coffee. These Arabica beans are grown between 4,000 and 6,000 feet above seal level, which helps give them their signature smooth taste. We harvest them and transport them back to the U.S., where they are handled with care and used to create our coffees.
Roasting with Magnum
Combined with the finest beans, Magnum’s unique roasting process also plays a part in creating our delicious blends. Our beans are roasted over 400 degrees Fahrenheit for 10-15 minutes in order to get the perfect flavor. We can roast anywhere from a quarter pound of beans to several hundreds of pounds per roast, with every bean cooked before being cooled in our cooling tray. This process includes the maillard reaction, which is similar to caramelization, where the coffee gets its signature aroma and taste!
Roasting is done to your specifications, with each roast quality controlled and evaluated to make sure it is properly done. For example, let us know your preference of roast, as we can match any blend or custom roast. Additionally, we can even recommend which roasts bring out certain notes. For example, if you are looking for nutty or citrusy notes – we recommend a lighter roast, and for chocolate or maple notes, darker ones.
Similarly, we can tailor your strength preference into the roast. Caffeine is actually “burned off” in the process of roasting, so a lighter bean is stronger and a darker is less strong. As we say, “the lighter the bean, the more caffeine”!
The Magnum Difference
Unlike many of our competitors, Magnum is with you from square one. First, select your favorites from our many blends and flavors, or custom-make your own. We have a vast range of specialty, organic and Fair Trade coffees to also choose from. Ultimately, it is our goal to make sure all of your customers will be happy with your coffee.
Second, work with our in-house graphic design team to create the packaging that fits your exact needs. We offer many affordable, automated foil-packaging solutions in-house, as well as single serve pods. We will also work with you to design a display to fit your exact specifications, if necessary.
Third, work with us to create a strategic marketing plan. We can provide unique blends, label designs, and custom fixtures. All of these will maximize shelf presence and exposure on the crowded supermarket coffee shelves.
Finally, if you realize any of these things aren’t working for you, Magnum is happy to work with you to get a result that exceeds your expectations. Your satisfaction is our ultimate goal, and we will work with you every step of the way.
In conclusion, stop by our shops or contact us today to see why Magnum Coffee Roastery is one of the top private label coffee roasters in the U.S.!
Would you like to effortlessly grow your coffee category? With extremely low exposure and risk, you can build a fully customized private label program. Let’s collaborate to create a unique coffee destination for your customers. Contact us for details!
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