How to private label coffee

With more than 25 years in the private label coffee business, Magnum Coffee has created thousands of full-service programs for our partners. Each program includes roasting, packaging and marketing private label coffee in order to increase businesses’ coffee sales. Since we are experts in the field, take it from us! Use this article to learn about how to private label coffee.

First off, let’s rewind. If you have NOT heard of “private label coffee” visit this article on what is private label coffee

Secondly, and now that we are clear on what it is, it is important to ask, “Do you already own a private label brand?”. Whether your company is an independent grocery store, corporate chain or a wholesale club – you likely have an existing label. Try this test to see! If your customers can purchase products sold under your company name and logo branding, then the answer is ‘yes’. No matter your business model, nor if you do/do not have a brand currently, Magnum Coffee is a one-stop shop for all of your coffee needs!

Now that we know each other better, our coffee connoisseurs are happy to assist you in how to private label coffee. To drive sales within the coffee category at your company, Magnum guarantees services like no other coffee roaster. From bean to cup, we offer vertically integrated coffee programs including sourcing, roasting, packaging and marketing your coffee. Here’s how it works…

1.) Pick a program with coffee beans

To begin, we need to know what kind of private label coffee program you would like in your store. From fixtures made of bulk bins, to single serve pods packaged with your branding – we do it all. Which of the following do you think would be the best fit for your store?

  • Bulk Bin Fixture Program

  • Private Label Bagged Program

  • Private Label Single Serve Program

  • Seasonal Program


  • In-n-Out Program
  • Pick ‘N Sip Program

Next, the process of bean selection starts with you and your unique business. You know your customers better than anyone. Do they prefer premium offerings, such as single-origin coffees (i.e. Ethiopian, Kenya AA, etc.)? Or, would they rather enjoy traditional “everyday blends” like French Roast and Breakfast Blend?

Whatever the preference, we source a variety of 100% Arabica coffee from around the world and so the possibilities are endless! Discover the origins in which our coffees grow.

Read More: Wholesale Coffees

2.) Choose the roast

Then, as it comes to roasting beans you are in the best hands. Using state-of-the-art equipment we roast fresh to order. Offering light, medium and dark roasted blends for our private label partners, we bring out the natural flavors of the bean. Some of our most popular roasts include Big Island Blend (light roast), Jamaican Blue Mountain Blend (medium roast) and Sumatra Blend (dark roast). Read more on our popular options including roasting capabilities for your perfect roasted blend:

Read More: Popular Coffees

3.) Select a packaging label

Next, if you do not have your own artwork to use on the final product then you are more than welcome to use our in-house graphics team for free! Yes, you heard correctly. F-R-E-E. The easiest (and most cost effective way) is to first, choose (1) film and then add as many SKUs/items (noted by different labels) to your program. We recommend starting with at least 4-6 items to offer your customers a variety of coffees choose from.

Read More: Custom Graphics

Contact us for more on packaging design!

4.) Market your new program

Lastly, with your new private label coffee program in place, you are ready to hit the shelves. That is why we find it important to help you optimize visibility in the marketplace. Creating eye-catching brand designs and collateral for your product packaging and display, we make sure to grab the customer’s attention! They will be crawling back for more in no time.

Read More: Product Displays

Read more on:

What is Private Label Coffee

How to sell private label coffee

Where to buy private label coffee

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Would you like to effortlessly grow your coffee category? With extremely low exposure and risk, you can build a fully customized private label program. Let’s collaborate to create a unique coffee destination for your customers. Contact us for details!
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